ecommerce
Checkout optimisation: where stores lose the payment
Seven places buyers abandon at the checkout stage: forced registration, surprise costs, long forms and missing payment methods.
marketing-automation
Web analytics 2026: Plausible, Matomo, Google Analytics 4
Analytics tools compared on the same criteria: price, privacy, script weight and whether you need a cookie banner.
chatbots
Bot-to-human handover: the checklist that saves tickets
When a bot should go quiet and call a person: six handover signals, what context to pass along, and how not to lose the customer at the seam.
email-marketing
Transactional email 2026: Postmark, Amazon SES, SendGrid
Transactional email services compared on the same criteria: cost at 100k emails, deliverability and setup complexity.
ai-tools
AI customer support 2026: Intercom Fin, Zendesk AI, Freshdesk
AI support agents compared on the same criteria: per-resolution pricing, hidden seat costs and the real pros and cons of each platform.
crm
Sales CRM for teams 2026: monday CRM, Freshsales, Close
Team CRMs compared on the same criteria: per-user price, seat minimums, built-in calling and the hidden cost of communication.
marketing-automation
Workflow automation 2026: Zapier, Make, n8n
Automation platforms compared on the same criteria: the billing unit, cost at volume and the option to self-host.
ecommerce
Shopify alternatives 2026: BigCommerce, Squarespace, Square Online
Shopify alternatives compared on the same criteria: monthly fee, transaction charges and product limits — the real pros and cons of each platform.
chatbots
Best live chat widgets 2026: Tidio, Crisp, Tawk.to
Live chat widgets compared on the same criteria: free tiers, per-agent pricing and AI limits — the real pros and cons of Tidio, Crisp and Tawk.to.
ai-tools
Best AI meeting assistants 2026: Fireflies, Fathom, Otter
AI meeting notes compared on the same criteria: accuracy, free tiers and CRM integration — the real pros and cons of Fireflies, Fathom and Otter.ai.
marketing-automation
Common mistakes in marketing automation
The most common mistakes when adopting marketing automation and how to avoid them, so scenarios help sales instead of annoying subscribers.
email-marketing
Email deliverability: how to stay out of spam
A practical guide to email deliverability: why emails land in spam and what to do so your campaigns reach the inbox and drive sales.