Common mistakes when launching an online store

Frequently asked questions

1. 01 What's the main mistake when launching a store?

   Complicating the path to purchase. Hidden costs that appear only at checkout and a too-long ordering process are the two most common reasons customers abandon a cart while already ready to buy.

2. 02 Why not invest in an expensive platform right away?

   Because at the start it matters more to test demand than to have every feature. Begin with a solution that covers basic needs and scale when a real flow of orders appears.

3. 03 Does site speed matter for sales?

   Yes, directly: a slow store loses buyers before they even view the product. Speed and stability matter more than a complex design, especially on mobile, where most purchases happen.

4. 04 What's the most common product-description mistake?

   Hiding key information — price, availability, delivery terms. The customer decides fast, and if they don't see the essentials at once, they leave rather than search.

5. 05 Do you need to add many payment methods right away?

   Not necessarily many, but convenient ones. One or two reliable methods that open in a few taps work better than a dozen rarely used ones. The key is that payment isn't a barrier.