What to look for when choosing a chatbot platform

Frequently asked questions

1. 01 What should you look at first when choosing a chatbot?

   The channels you work in and the complexity of the flows you need. The platform should cover your channels (WhatsApp, Instagram, website) and give exactly the automation depth you need — no more, no less.

2. 02 What hidden costs do chatbots have?

   Most often the charge for conversations via the WhatsApp Business API on top of the platform subscription, plus add-ons for extra agents or advanced analytics. Budget the full cost, not just the plan price.

3. 03 Do you need code to set up a bot?

   For most platforms — no: basic flows are built visually. Code or integrations may be needed for complex logic or a CRM link, but the start is usually no-code.

4. 04 How do you know a bot is really needed?

   When there's a flow of typical repeated requests eating time: price, availability, order status. If enquiries are a handful a week, maintaining a bot may not pay off.

5. 05 What's the main mistake when adopting a chatbot?

   Forcing the bot to close everything, including the complex and emotional. What works best is a bot on the routine with a clear handoff to a human when the request leaves the script.